Although the European Community helps in aligning the many local rules and regulations, the distinct differences between the nations remain. Their language, culture and believes are important aspects in daily work, hobbies and spare time to consider when approaching European businessmen for a business deal. Even without hearing their language one can already indicate who is the Frenchman and who is the German simply by looking at their behaviour, clothes and gestures.
English or Spanish are in most cases not the obvious languages (spoken by approx. 18%). This makes entering European markets for most non-European companies a difficult experience bound for misunderstanding and confusion. It very often leaves the export minded company paying a high price for only ending up with a UK office for the British (English speaking) market.
Western Europe however has the potential of 450 million consumers, looking for innovative, efficient, modern and profitable solutions and products. Although in most countries 220V, kilo's, kilometres and Centigrade (as opposed to 110V, pounds, miles and Fahrenheit) are national standards, implementing your European sales and distribution channels can very well be an important next step in your company’s lifecycle.
Sales4Sales supports your European Business Development. Helping companies with a global focus to have a local 24/7 presence with extensive media coverage and personal attention. To address potential business partners in their native language, the European way following EC regulations. To increase exposure by addressing publishers, potential customers, opinion leaders, resellers and distributors and by participating during national events and exhibitions. In a professional and personalized way according to their culture and expectations and all aimed at quickly and successfully introducing your business to the many European customers and growing and controlling your revenues.
Which European markets would you want to enter?
Then pls refer to the link below for more detail.
http://www.sales4sales.com/euro%20markets.htm
2 comments:
Hei, didnt know you are into internet stuff, especially e-business. Keep on writing. I want to learn too and the fastest way to learn is from someone else's experience.
biz-minded bloggers,
there are few ways to look into entrepreneuring especially when it comes to the application of e-platform of carrying out the biz activities. simplified brief of wat i hav in mind are as follows:
1. internal & cross countries cultures. biz is done by human. human is by default governed by his/her own characteristics and behaviors. thus, it forms a culture when a substantial group of ppl shared the same characteristics/behaviors. for example, buying behavior. culture is the key to the FMCG. regardless e-biz or tranditional retailing, or even to the manufacturers... the key secret to FMCG is to master or at least, understand the culture. with that understanding, strategize the approach, with necessary financial strategy for funding & cashflow purposes.
2. climate and non-mitigable conditions. econ climate, laws and regulations. these are the non-mitigable areas to take into full consideration. strategize accordingly to it and find the optimizing or synchronising point(s) where culture of the market fits in well into the non-mitigable areas conditions.
3. availability of technology and adoption rate. regardless how high tech, regardless wat technology, identify the necessary technology to apply and its availability. for e-biz, the understanding of users' adoption rate to the technology is crucial for the success.
end of my opinion. enjoy a great journey for the entrepreneurship.
p/s: the above opinion is meant for consumer market and not for industrial market.
cheersdude.com
jason
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